Bringing AI optimization to everyone.

Twik is a Tel Aviv based startup creating tools for SMBs that were available only to the giants.

Founded 2018
Headquarters TLV
Employees 20

Our story

Twik eliminates engineering & data science constraints from product & marketing teams, allowing them to focus on business results and user satisfaction through human creativity. As the first autonomous web optimization solution, twik empowers businesses to deliver the highest level of customer experience.

  • Automate web personalization
  • Improve conversion rates
  • Increase AOVs and ARPU
  • Provide accurate insights
  • Maintain full transparency with customers
  • Increase site traffic
  • Use cookies or violate privacy
  • Sell or share customer data
  • Cut corners or sacrifice quality
  • Overpromise or underdeliver


Roi Sorezki


Roi has been involved in the internet optimization and marketing community since he was 13. As founder and CEO, Roi leads his unique vision as the driving force of twik, and keeps the highest quality level of our work.
Avi Goldfinger


Avi is an entrepreneur and investor with years of experience in the online marketing industry. As the Chief Marketing, Avi is flawlessly planning, developing, and sustaining twik's marketing strategy and campaigns.
Yossi Gadol


Yossi is the tech engine that pushes twik forward, he’s a software developer, data architect, and systems engineer with almost 30 years of experience in developing and utilizing cutting-edge technologies.
Stav Kaynar


Stav has an extensive background in private fundraising and project management. A former pilot for a global airline company, and an Air Force pilot. As COO, Stav is the entity that executes work plans and oversees business operations at twik.

Our team

Dan Schamir

Global Partnership
& Business GM

Roman Horsun

Head of Frontend

Arthur Katz

Head of UX

Ginat Mazar

Director of Operations

Ilan Belfer

Full Stack Developer

Gonen Sheleg

Full Stack Developer

Mike Lipliansky

Project Manager

Reut Tal

Solutions Engineer

Omer Ashkenazi

Sales Manager, IL

Neta Kirschenbaum

UX/UI Designer

Ora Taka


Yonatan Ziderman

Marketing Analyst

Supported by

Hagai Hartman

Founder, Ex CEO

Yaron Brandes


Raz Friedman

Co-founder, Ex CPO

Ira Holtzer


Ron Rotter


Navit Bar

UX/UI Advisor

Yoav Horovitz

Head of innovation
New Cinema

Ziv Elul


Dr. Dov Danon

AI Researcher

Eric Dumain

Data On Duty

Giving back to the community
Twik's personalization technology has made a huge difference for our business. Our customers love the tailored experiences and we've seen a significant boost in sales. We're proud to work with such a socially responsible company.
The IDF Disabled People's Organization is proud to have worked with you on our website optimization. Your team was dedicated and efficient, and the results speak for themselves. Our website has never been more accessible or impactful, and we couldn't be more grateful for your support.
Twik helped us reach more girls and women in tech, by optimizing our website and making it more user-friendly. Their CEO even took time out to mentor at our 2021 hackathon, and we're grateful for their support in our mission to increase diversity in tech.
Twik's pro-bono support has been invaluable to our mission. Their personalized approach to website design has helped us reach new volunteers and bring our message to life. Thank you twik!
Twik's dedication to empowering women entrepreneurs shines through in their pro-bono work on our website. Their expertise has given us a strong platform to connect and collaborate with women in tech throughout the MENA region.
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