Personalization in Ecommerce: Adjusting to the New Shopping Era
To attract more customers, eCommerce businesses are catering to consumers as much as possible. However, creating a personalized experience is not easy.
The customer journey often starts with a user reacting to a well-timed and well-placed offer that resonates with them strongly. Every element of the ad seems to tick all the boxes of their ideal vacation. This impacts conversion and creates the opportunity to guide them through a seamless booking experience where they can easily customize and complete the transaction while building the trip of their dreams.
Enhancing user experience is a challenge that every company faces while trying to increase engagement, boost revenues and raise conversion rates. There are hundreds of business and design parameters that have an impact on the customer journey. If you want to give every visitor a unique experience tailored made for the unique user he is, you need an automation platform to perform a 24x7x365 personalization