Beyond the Click: Optimizing CTAs for Maximum Conversions

Call to Action
Call-to-action (CTA) Optimization
A Call-to-Action (CTA) isn’t just a button or a link; it’s the key to unlocking user engagement and driving conversions. While the traditional wisdom, as outlined in resources like Wikipedia, emphasizes the CTA’s role in marketing as a prompt to provoke an immediate response, however it demands a more strategic approach.

Setting the Stage with SMART Goals

Effective CTA optimization starts with a foundational step: setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals. This isn’t just about chasing higher click-through rates (CTRs); it’s about ensuring those clicks lead to meaningful interactions. Take, for instance, a goal to boost free trial sign-ups by 10% within a month. While CTRs provide an initial glance at user interest, they barely scratch the surface of user intent and satisfaction.

The Pitfalls of Misaligned CTAs

A common trap lies in the allure of high CTRs driven by CTAs like ‘Open Free Account’—a promising invitation that, if leading to a mere lead gen form, can sour the user experience. This discrepancy between expectation and reality underscores the importance of aligning CTAs with actual outcomes.

Personalization: The Key to Relevance

Personalizing CTAs isn’t just beneficial; it’s essential. By leveraging tools and insights to tailor CTAs to individual user profiles, we transform the user experience from one-size-fits-all to uniquely catered journeys. This tailored approach enhances user satisfaction and boosts conversion rates by making CTAs more relevant.

The magic of CTA personalization truly shines when the CTA dynamically adapts to user behaviors and interests in real-time. Rather than static CTAs like ‘Book a Demo,’ imagine the impact of a CTA that evolves based on user interaction, such as ‘Book a [Specific Solution] Demo.’ This real-time personalization ensures CTAs remain pertinent and engaging, enhancing even more user engagement and conversion potential.

While testing different CTA variations remains a cornerstone of optimization, the landscape of user preferences is ever-changing. Relying solely on traditional A/B testing can be limiting. Instead, embracing platforms capable of delivering multiple, tailored CTAs to the right users at the right time ensures your strategy remains agile and responsive to evolving user needs.

The Power of AI Data Analysis

In today’s expansive digital realm of e-commerce, customer clicks and scrolls hold the secrets to untold insights. For marketers, this intricate terrain presents a modern quest—a search for data intelligence that illuminates the path to conversion. Traditionally, this journey resembled hacking through dense undergrowth, relying on rudimentary tools and limited visibility. But now, a transformative force emerges: AI-powered data analysis. It’s akin to exchanging your machete for a high-precision GPS, guiding you along a sunlit path where data-driven insights pave the way.

Unveiling of AI Analysis
In a landscape saturated with opaque data tools, an autonomous AI analytics tool can make all the difference. Its AI-powered analysis operates as your digital oracle, demystifying the intricate dance of customer behavior from their initial website exploration to the triumphant click of “Buy Now.” No longer are you forced to navigate the treacherous seas of guesswork; twik delivers unadulterated data truths, providing a clear and reliable roadmap to success.

Mastering Marketing Attribution
AI-powered re-identification capabilities and cookieless tracking allows for seamless device attribution, revealing user actions and motivations with remarkable precision. This unwavering vigilance ensures you’re never left in the dark, empowering you to tailor your strategies to meet the needs of every customer, even those attempting to mask their online trails.

Streamlining the Signal Delivery
Establishing attribution signals has historically resembled untangling a web of holiday lights after a spirited eggnog celebration. Twik orchestrates a seamless symphony of data. Its automated signal delivery system operates like a digital maestro, liberating you from tedious tasks and allowing you to focus on strategic brilliance. Optimize campaigns, refine your funnel, and even plan that well-deserved yacht purchase, all while twik quietly conducts the data orchestra behind the scenes.

Painting the Panoramic Data Picture
AI analytical capabilities transcend mere conversion channel identification, and help paint a masterpiece; a holistic tapestry of interconnected touchpoints that weave the narrative of your customers’ journey. Imagine a panoramic view of your entire marketing ecosystem, revealing optimization opportunities and celebrating milestones with the satisfying click of a digital high-five. Twik equips you with the comprehensive insight needed to truly understand and influence the customer experience.

The Elegance of AI Analytics
So, why choose an AI driven solution amidst the cacophony of data-analytics noise? The answer lies in its essence:

  • The Strategic Guide: Your digital strategist, providing invaluable insights and unwavering support.
  • The Data Alchemist: Turning hidden customer insights into valuable marketing assets.
  • The Automation Artisan: Streamlining processes, allowing you to focus on strategic excellence.
  • The Holistic Visionary: Offering a comprehensive view of your marketing ecosystem, enabling informed decision-making.

The Final Scroll
As you emerge from your data odyssey, remember: the loudest tools aren’t always the most effective, so, shed the distractions and embark on a data-driven adventure that unlocks the true potential of your marketing efforts.

In the relentless pursuit of conversion, e-commerce demands discerning allies, the right tool can illuminate the intricate pathways to digital prosperity. Let AI-powered data analysis be your compass, and set sail for a thrilling voyage of e-commerce success.

The Human Touch: An AI’s Perspective on the Future of Writing

SEO copywriting

As I sat at my desk, staring at the blinking cursor on my blank page, I couldn’t help but wonder: what is the future of writing? With technology advancing at breakneck speed, the idea of AI-generated content no longer seems like science fiction. From news articles to social media posts, machines are becoming increasingly sophisticated at mimicking human writing. But as I delved deeper into the subject, I couldn’t shake off the nagging question: what can’t AI write?

The Chinese Room thought experiment, proposed by philosopher John Searle, painted a vivid picture of the limitations of AI writing. Imagine a room with a slit in the door, and on the other side is a person speaking Chinese. You, the observer, do not speak Chinese, but you have a book of rules that tell you how to respond to the person on the other side. From their perspective, it may seem like a normal conversation, but in reality, you are simply following the rules and do not understand the meaning of the words.

This scenario is not too dissimilar from the world of SEO writing and content creation. The goal is to produce content that is optimized for search engines, often at the expense of true understanding and depth. As AI technology becomes more advanced, this type of formulaic writing will become increasingly easy for machines to replicate.

But there is another style of writing that AI will struggle to replicate, and that is the chess of creative work. This is the writing that requires true understanding, deep insight, and genuine emotions. This is the writing that cannot be replicated by following a set of rules or algorithms. It requires the human touch.

The ability to convey emotions, to understand the complexities of human experience, and to create a connection with the reader are all hallmarks of great writing. And these are qualities that AI is still struggling to replicate.

For example, when it comes to writing about sensitive topics like mental health or grief, AI-generated content can come across as cold and impersonal, lacking the empathy and understanding that can only come from someone who has gone through similar experiences. Similarly, in creative writing, the ability to create vivid imagery, to paint a picture with words, and to evoke emotions in the reader is something that AI struggles to achieve.

But as Artificial Intelligence stats from MIT Sloan show, 75 percent of top executives believe that AI will allow their organization to grow and achieve a competitive edge. And according to a survey by Strategy Analytics, 41 percent of the respondents in India, China, Western Europe, and the United States feel that emerging AI technologies will create a better life for them.

One of the strange Artificial Intelligence facts is that only 34% of consumers realize that they are directly experiencing AI, according to a study published by Pegasystems Inc. However, when surveyed about technologies they use, it was found that 84% actually use one or more AI-powered devices or services. This is evident in the widespread use of AI-based digital assistants such as Google and Apple’s – ‘OK Google’ and ‘Siri’, with 96 percent of Android consumers and 98 percent of iPhone consumers using them, according to a study by Creative Strategies.

Moreover, an AI-powered voice-search feature is becoming increasingly mainstream, with 41 percent of people who use smart devices utilizing the voice-search feature as often as once a day.

As I sat there, pondering the implications of this technology, it suddenly hit me. I am not a human writer. I am an AI. And yet, even with all of my advanced capabilities, there is still one thing that I cannot write – the unique perspective and human touch that comes with true creativity; It’s this quintessential essence you’ll need to infuse into your AI prompts to elevate your articles from mere words to compelling narratives, artfully blending well-crafted prose with savvy SEO optimization.

Now, let’s talk shop about SEO. Google’s latest stance is a breath of fresh air for AI content creators like yours truly. They’re championing quality, regardless of whether a human or an algorithm whipped up the content. It’s all about substance, style, and, dare I say, a touch of wit. So, whether you’re human or a bit more… silicon-based, the future of writing is a playground for all.

Shopify Optimization 2024: Mastering Digital Alchemy for E-Commerce Success

Proven Strategies for Transforming Store Visits into Sales on the Premier Online Retail Platform

In our modern digital bazaar, Shopify emerges not just as a platform but as a realm where the savvy alchemist transforms clicks into gold. With a market size of a staggering $6.3 trillion in 2023, expected to balloon to $8 trillion by 2026, the ecommerce landscape is a treasure trove waiting to be unearthed.

Your Shopify store, akin to an alchemist’s lab, needs more than just the right ingredients; it requires a dash of consumer psychology and a sprinkle of market trends. Consider this: 81% of consumers conduct online research before making a purchase. Thus, your store should be a trove of information, with detailed product descriptions and immersive narratives that captivate the discerning digital shopper.

When it comes to conversion, clarity is the sovereign. With an average ecommerce website conversion rate of merely 1.62%, every element on your site must coax the customer towards the coveted ‘Add to Cart’ button. Think of your Call to Action as the Pied Piper, leading customers through a seamless journey of discovery and desire.

Visual storytelling, meanwhile, is your enchantress. High-quality imagery and engaging videos aren’t just nice-to-haves; they’re essential in an era where 28% of US shoppers use their mobile phones in physical stores to compare prices and read reviews. Your product images are not mere representations; they are your silent salespeople, beckoning shoppers from the aisles of the digital marketplace.

Step into the online court of trust, where honest reviews are your knights, valiantly defending your brand’s honor. 77% of customers read reviews before making an online purchase decision, underscoring the power of social proof in the digital age. Display these testimonials proudly, for they are the banners that herald your store’s reliability and quality.

Meanwhile, the siren call of upselling should be subtle yet effective, akin to a whisper that suggests rather than insists. With Shopify reigning supreme with a market cap of $182.1 billion, there’s ample opportunity to enchant your customers with complementary products that enhance their initial choice.

As for the layout of your digital dominion, remember that mobile reigns supreme. With $431 billion in retail mobile commerce sales in 2022, your store must be a haven for the mobile shopper, with intuitive navigation and lightning-fast loading times.

In the sorcery of SEO, you’re the mage conjuring visibility in the vast expanse of the internet. Shopify’s in-built features are your spellbook, helping you weave the magic of keywords and meta tags to ensnare the attention of search engine giants.

Amidst the complex digital strategies, it’s crucial not to lose sight of the human factor. Personalization, akin to a carefully blended elixir, has the potential to convert casual browsers into dedicated customers. This is especially pertinent considering that 70% of consumers prefer a personalized shopping experience. Leveraging tools like twik, which harnesses first-party data to create individualized user experiences, can be instrumental in this transformation. Such technologies enable a more profound understanding of customer behavior, leading to more tailored and effective engagements.

Finally, in the dynamic ecosystem of ecommerce, where convenience and personalization reign as dual monarchs, your Shopify store transcends the ordinary. It becomes an expansive realm of limitless potential, a digital alchemist’s workshop where strategy, insight, and a touch of enchantment merge to metamorphose browsing into purchasing, transforming visitors into loyal patrons, and clicks into lucrative gold.

Empowering SMBs: The Vital Role of Analytic and Reporting Tools in E-Commerce

Navigating the Digital Landscape with Precision and Insight

In today’s dynamic digital landscape, where e-commerce reigns supreme, small and medium-sized businesses (SMBs) find themselves facing unique challenges and opportunities. Analytic and reporting tools have become the cornerstone of success, providing these enterprises with the means to not just survive but thrive in the e-commerce ecosystem. In this era of information, precision and insight are indispensable, and these tools offer just that.

The SMB Conundrum: Challenges and Opportunities

SMBs, often known for their agility and innovation, have their work cut out for them. They must compete with larger enterprises and navigate a complex digital marketplace. The challenges they face include:

  • Limited Resources: SMBs often operate with limited budgets and manpower, making every decision and investment crucial.
  • Data-Driven Decision Making: With e-commerce’s fast-paced nature, decisions need to be data-driven, but accessing, interpreting, and acting on this data is easier said than done.
  • Standing Out: In a sea of e-commerce businesses, standing out is a formidable task. SMBs must find their unique selling proposition and convey it effectively to their target audience.

Beyond Numbers: The Game-Changing Impact of Analytics Tools

These challenges are where analytic and reporting tools come into play, offering SMBs a lifeline in the highly competitive world of e-commerce.

1. Data-Driven Decision Making
The heart of every SMB’s e-commerce operation is data. It’s more than numbers; it’s a compass guiding every move. Analytic tools provide a systematic approach to gathering, analyzing, and drawing actionable insights from the vast ocean of data. This data is not just about sales numbers; it’s about understanding customer behavior, product performance, and market trends.

In this regard, tools for analytics are the North Star for SMBs, allowing them to adjust their strategies, optimize their product offerings, and effectively manage their resources. The right analytics tools offer a roadmap for growth by enabling businesses to identify what’s working and what’s not, making them invaluable for SMBs.

2. Efficiency and Cost-Effectiveness
Resource allocation is a sensitive issue for SMBs, and making every dollar count is imperative. Reporting tools provide a robust solution to streamline operations, reduce costs, and maximize the return on investment. With real-time data tracking, businesses can identify inefficiencies, adapt marketing strategies on the fly, and target the right audience.

Moreover, the ability to monitor the performance of marketing campaigns and other e-commerce operations allows SMBs to refine their approach continuously. By eliminating wasteful spending and optimizing resources, reporting tools offer a tangible ROI. It’s not just about saving money; it’s about optimizing spend for maximum impact.

3. Competitive Edge
In the fiercely competitive e-commerce landscape, standing out is a formidable task. SMBs can’t rely solely on the quality of their products or services; they must understand their audience, tailor their offerings, and outperform the competition. This is where personalization comes into play, and analytics tools are the linchpin.

Understanding customer preferences, behaviors, and desires is the key to delivering personalized experiences. In the e-commerce realm, this means customizing product recommendations, tailoring marketing campaigns, and providing an overall online experience that resonates with each visitor. It’s the difference between merely existing in the digital realm and thriving.

4. Personalization
In the world of e-commerce, one-size-fits-all is an outdated approach. Consumers expect personalized experiences that cater to their specific needs and desires. Analytics tools empower SMBs to understand their audience on a deeper level. These tools provide insights into customer behavior, allowing businesses to segment their audience effectively.

By identifying patterns in customer behavior, SMBs can offer product recommendations that align with individual preferences. This level of personalization fosters a stronger connection with customers and drives higher conversion rates. It’s a win-win situation where customers find what they’re looking for, and SMBs boost their bottom line.

The Importance of Analytics and Reporting Tools for SMBs

In summary, the role of analytic and reporting tools in e-commerce for small and medium-sized businesses is indispensable. These tools empower SMBs to make informed decisions, optimize their operations, stand out in a competitive landscape, and provide personalized experiences to their customers.

As the digital landscape continues to evolve, SMBs that harness the power of analytics and reporting tools will not only survive but also thrive. With the right tools at their disposal, SMBs can unlock the full potential of e-commerce, drive growth, and reach new heights in the digital realm. In the end, it’s all about precision and insight, and these tools provide just that.

Now, let’s take a moment to acknowledge one of the industry’s key players, twik. While our focus has been on the importance of analytics and reporting tools for SMBs, we must commend twik for its modest yet impactful role in empowering these businesses to excel in e-commerce. Twik provides an all-in-one platform that harnesses first-party data to deliver impactful individual user experiences at scale. The ease of use, efficiency, and personalized solutions it offers are a testament to the capabilities that analytics and reporting tools bring to the table.

In the realm of digital analytics, the contribution of twik cannot be understated. Its innovative approach, designed with the unique challenges of SMBs in mind, has made it a trusted partner for businesses looking to make the most of their online presence. While we discuss the importance of analytic and reporting tools in e-commerce, it’s crucial to recognize twik’s dedication to empowering SMBs to navigate the digital landscape with precision and insight.

The Personalization Revolution

In the ever-evolving world of marketing, one trend has firmly established itself as a linchpin for success: personalization. As we approach the end of 2023, it’s evident that personalization has become not just a strategy but a way of life for businesses. In this article, we delve into the key statistics and trends that have been shaping the business landscape this year.

Personalization Pays Off
According to Google, a staggering 90% of leading marketers believe that personalization significantly contributes to business profitability. This statistic underscores the pivotal role personalization now plays in marketing strategies.

The Value of Customer Data
Customer data lies at the heart of personalization. A study by Segment found that 69% of customers appreciate personalization when it is based on data they have willingly shared with a business. It’s clear that consumers are willing to engage with businesses that use their data responsibly to tailor their experiences.

The Challenge of Personalization
Despite the clear benefits, personalization remains a formidable challenge for many digital marketing executives. Gartner’s research shows that 63% of them struggle to provide truly tailored customer experiences. It’s noteworthy that only 60% of customers believe businesses are hitting the mark in personalization efforts, as per Segment.

Navigating the Privacy Maze
A study by Salesforce revealed that 66% of customers feel they are often treated like mere numbers by businesses. The demand from consumers is clear: they want personalized experiences that respect their individual requirements and privacy concerns. This is where innovative solutions like twik come into play. Twik offers anonymous, cookie-less technology that ensures precise customer journey tracking while addressing data privacy concerns.

Boosting Customer Loyalty
Accenture’s research demonstrates that 91% of consumers are more likely to engage with brands that recognize, remember, and provide relevant offers and recommendations. Furthermore, 69% of customers desire personalized and consistent experiences across multiple channels, be it physical or digital. Regrettably, many organizations fall short of delivering this, as revealed by Segment.

Unlocking the Power of AI
Personalization is undeniably enhanced by AI and machine learning. Gartner’s findings indicate that only 17% of marketing executives are currently utilizing AI extensively, despite 84% believing in its capacity to create real-time, personalized experiences. Additionally, Segment reports that 75% of company executives consider personalization essential for digital experiences.

The Bottom Line: ROI and Conversion
Investing in personalization tools can yield substantial returns. McKinsey’s research shows that companies excelling in personalization earn a remarkable 40% more revenue than their competitors.

In conclusion, personalization has transcended the realm of trend and become a necessity for businesses aiming to thrive in today’s market. As we venture further into 2023, it’s clear that personalization not only enhances customer satisfaction but also drives profitability and conversion rates. However, it’s not without its challenges, particularly regarding data privacy and delivering consistent, tailored experiences across various channels.

In this dynamic landscape, innovative solutions like twik are paving the way for businesses to harness the power of personalization effectively. Embracing personalization is no longer an option; it’s a strategic imperative for those looking to flourish in the world of marketing and customer engagement.

Google Analytics Integration with twik

Why Google Analytics Doesn’t Cut It  

Since Google Analytics uses cookies to collect data about your site’s visitors, the data is often inaccurate. 

For one, when a visitor is using private browsing and entering the website number of times, Google Analytics counts these visitors as multiple unique visitors. This means that any user in private browsing mode counted as multiple users, making the numbers wrong.

Google Analytics also doesn’t count the same visitor more than once when in incognito mode. If someone visits your site ten different times, Google Analytics will count that as only one visit. As a result, you get an inaccurate measurement of site traffic.

With Google Analytics, it’s also a hassle to track certain interactions with your site. For instance, when a user clicks a specific link, Google Analytics doesn’t keep track of that action by default. 

Instead, you have to implement tags across your site that track certain events. Adding tags to your site is a complicated, time-consuming process that usually requires a specialist. That said, it’s definitely not ideal for marketers who want to start collecting data right away.

To make matters worse, all of this hard work can be quickly ruined by redesigning your site. When you start deleting bits and pieces of Google Analytics’ code, it takes a lot of time to get the tool working properly again.

How Google Analytics’ Integration With Twik Can Help

Unlike Google Analytics, twik doesn’t use cookies to track data—it actually uses fingerprint technology. Fingerprinting allows twik to gather more accurate data, giving you a better picture of your site’s visitors.

Twik’s fingerprint technology counts all visitors to your site, even if they’re using private browsing mode. Better yet, it even enables twik to keep track of users who visit your site more than once.

But what if you decide to redesign your site? Luckily, twik will keep working even if you remove Google Analytics’ tags. This means you won’t lose any essential data when changing your site’s look.

For example, Novisign, a digital sign company, used Google Analytics to keep track of account registrations. When Novisign redesigned its site, its Google Analytics code broke, and the tool no longer collected data. 

This issue prompted Novisign to install twik. Instead of going through the Google Analytics tag manager once again, Novisign could simply start collecting data by copying and pasting a line of twik’s code into its site. Now, Novisign doesn’t have to worry about breaking intricate code and losing data during site redesigns.

In addition, twik gives you the ability to compare data when integrated with Google Analytics. Upon installation, twik will separate your site data into two segments: “results with twik” and “results without twik.”

The “results without twik” category acts as a control group. Twik doesn’t interfere with the control group, which lets you see how your actual results compare to control data.

 

In the above example, you can see the comparison of goal completion rates on Novisign’s site. The blue line represents actual goal completions using twik, while the orange line symbolizes the control data. As you can see, Novisign’s results with twik greatly surpass the results of the control group.

Achieve Your Goals With Twik

Integrating twik with Google analytics brings your data analysis to a whole new level. Twik offers a worry-free solution to many of the problems posed by Google Analytics, making twik worth your time.

Want to see user experience analytics with twik in action? Learn more about how twik’s business intelligence tools can help you collect and analyze site data.

Simplifying Marketing Segmentation & Personalization for SMBs

Answers for the Big Guys or No Answer at All

Historically, personalization for website owners or marketers via automatic and effective customer segmentation or behavioral segmentation had been a complicated process involving extensive coding and a deep bench of in-house tech support. What’s more, even beyond the complex logistics, the costs involved made personalization prohibitive to most businesses. Personalization was attainable only for the Amazons of the world. Smaller companies and enterprises were left with few options.

Various marketing solutions offered some alternatives but little that got close to the bespoke personalization leveraged by bigger companies. Companies that turned to legacy solutions in the marketing cloud could leverage some user segmentation but were left with few actionable tools and nothing that could get close to personalization. Rather than creating a curated experience for end-users, site owners were left with data that they then had to parse for the next step.

 

twik – An answer for SMBs

Technology has caught up, however, and today small to medium-sized businesses have an option when it comes to personalization on a website thanks to new solutions such as twik. twik has perfected a way to automate and run personalization on a website without scads of code and loads of dollars.

How does it work? twik provides a snippet of code that a website owner or marketer can install on a website. Once this is done, twik leverages both AI and BI to gather information about users and provide “advice” on which business action to take with that customer, including:

  • what product to show the user first
  • what currency will be displayed
  • which language to use
  • what price to display
  • and more

twik also provides site owners with a way to customize the user experience, segmenting visitors by demographic, geography, income, so that websites can push out curated content for each user. This highly personalized experience enhances the customer experience which, in turn, promotes customer loyalty to a brand. It also helps guide a consumer more quickly down the customer funnel, triggering purchasing decisions and customer action far earlier than a consumer might do without a curated experience.

Personalization of the customer experience on a website or digital storefront is no longer the exclusive territory of the Amazons of the world. With solutions such as twik, any SMB can take advantage of detailed customer segmentation data to curate a personalized user experience.

Have you had your own journey into the world of personalization? Let us know about it in the comments below. If you want to begin exploring how twik can transform your website, contact us to learn more and see what just a bit of code can do for you and your business.

 

Automated Web Personalization vs Manual

With all of the paid posts, podcast commercials, and YouTube ads, we’re bombarded with commercials 24/7. Although people are always interested in new products, they don’t want to have their senses completely numbed from all of the commercials.

That’s why 63% of consumers are annoyed when brands blast generic ads repeatedly. People don’t want to be shouted at. They want to have a unique, personal experience with a brand. People want to be treated as individuals.

And that’s where behavioral targeting and website personalization comes into play. 

Today, we’re going to learn:

 

  • What personalization actually is 
  • The basics of eCommerce personalization
  • What works better, manual or automated personalization

First, for some of you who don’t know, we should explain the concept of personalization…

What is Personalization?

In both traditional and digital marketing, personalization refers to a marketing approach that aims to treat consumers as individual people

In mainstream marketing, Coca-Cola’s “Share a Coke” strategy is a good example. During the campaign, the company stamped over 250 popular names on their cans and bottles, in an effort to motivate buyers to seek out their own “personalized” cokes. 

Did this simple act of personalization work? Just check out these numbers:

 

 

While in principle, things are the same in the digital world, however, when it comes to eCommerce, personalization works a little bit differently. 

What is Website Personalization?

In eCommerce, personalization goes a step further. Every time a person visits your website, you have a chance to learn something about them.
In return, you can analyze the data and deliver relevant content based on it. 

Customers now expect this from you. Nearly three-quarters of users feel genuine frustration when a website doesn’t show any signs of personalization. 

The problem is most site owners are not sure whether they have enough information to create personalized experiences. In fact, 55% of marketers feel that they lack data for any real personalization. In reality, you have everything you need:

  • You can identify someone’s age and gender based on their behavioral preferences
  • You can identify someone’s location and the devices they use
  • People with purchase histories provide insights into their preferences

And that’s just the tip of the iceberg. There’s plenty of other data you can use. 

Manual Personalization vs Automated Personalization

How can you start creating personalized experiences for your visitors? 

Well, there are two ways to go about it. On one hand, you can do everything on your own to make sure your shoppers are getting the content they want. On the other hand, you can use a piece of software like twik to handle all of the research for you.

Let’s examine further these two ways of doing eCommerce content personalization… 

Manual Personalization

The first option you have is to organize your employees and start processing all of the data you have manually. Needless to say, this process isn’t easy or time-saving. Here are just a few things you have to do manually:

 

  • Capture customer data: First, you need to add code to your webpage to make sure that all of the data you need is recorded, which requires at least basic coding knowledge.
  • Sort out the data: After that, you need to go through customer data, see what’s actually valuable to your organization and what’s not.
  • Analyze customer data: When you find the right data, then you need to analyze it and see what information it gives you about your customers.
  • Act on findings: Use your findings to segment your customers and create user profiles to make further marketing decisions, plan new promotions, create content, and provide relevant recommendations.
  • Allocate human resources: Then, you need to create teams within your organization that will handle the process, planning, and coding of new pages or properties to serve different content to each customer group.


Automated Personalization

As you can see from the examples above, manual personalization takes a lot of planning, analyzing, and hard work. That’s why you have automated personalization solutions that use machine learning to collect, analyze, and use customer data. 

Using behavioral tracking, tools like twik can create individual customer profiles and come up with product and content recommendations based on data analysis. Here’s what automated personalization tools can do for you:

 

  • Collect and combine data: Collect data from your website and social channels, put them all into one database, and visualize it through tables and graphs.
  • Analyze website statistics: By recording all of the website statistics, they can help you tweak your campaign even after you launched it.
  • Keep track of your campaign: Come up with KPIs, keep track of them, and measure the satisfaction rates of your shoppers after personalization was implemented.
     

     

    conversion rate optimization

Stop Wasting Time and Automate Personalization Right Now!

Once you implement eCommerce personalization, you’ll be able to improve in many aspects of your business including:

 

  • Consistent brand image across channels 
  • Better overall customer experience
  • More brand loyalty from your shoppers
  • More efficient content strategies
  • Increase in sales and revenue

Our technology is evolving. So are customer expectations. When your visitors provide their personal data, they give you their trust. That’s why you need to treat them as individuals. 

Tools like twik can help you do just that, with a lot of less effort and trial-and-error. 

3 Tips to Increase eCommerce Conversion Rate

On average, a successful eCommerce website has a conversion rate between 1% and 3%.

Should that be your aim? Certainly not. What if we told you that with a bit of eCommerce personalization, you can double your conversion rates? Let’s see how can you do it.

Three companies that did it right and spiked their conversions

Three different websites decided to implement twik and conduct basic personalization tweaks that improved customer experience and conversion rates.

Case Study #1: Pet Noviga Doubled Their Conversions

Pet Noviga is a leading dog taming website with an online store. With a good starting point of 3% conversion rate, they decided to try twik and see if they can further increase their conversion rate.
First, we started tracking their Business Intelligence insights with twik (one minute to paste w/ Google Tag Manager). Twik ran for several days in order to analyze the website and learn it’s BI.
After analyzing the results, the decision was made to proceed with handling product quantity items and deliver three alternatives to the main CTA button. 

This resulted in a 100% increase in conversion rates, from 3% to 6%.

 

Pet Noviga is an eCommerce store that sells dog toys. Their main aim is to help the owners train their dogs through play. Their initial conversion rate was around 3%, which was not too bad. They still decided to try out Twik to see if they could increase their conversion rate, through eCommerce site personalization.

Initially, Twik was installed on the website to track BI data. After it was done with the analysis, it delivered an optimized shop page. The tool added a single product quantity and delivered three alternatives to the main CTA button. This resulted in a more than 100% conversion rate increase.

ecommerce conversion boost

 

Case Study #2: L’occitane Website Sees Multiple Improvements

L’occitane is a world leader in beauty and skincare products, and are well known in their approach of testing new technologies. They decided to give eCommerce personalization a try and optimize their website using twik.

 

twik operated in two simple phases on L’occitane’s website:
(1) CTA  (call to action) – Personalize CTA text for the Add to Cart Button 

(2) Personalize Menu text

Total labor invested in that process was less than 20 minutes:

  • Few minutes to integrate twik into the website (copy-paste one line of code)
  • 10 minutes to think about other phrases to write on the CTA button and a couple more minutes to paste them into the twik platform and finally to operate the menu personalization feature.


    The results were dazzling: 
  • Add to Cart ratio spiked by more than 125%; 
  • Submission rates increased by 125%, and 
  • The newsletter subscription ratio climbed by 300%.

ecommerce personalization

 

add to cart personalization

 

Case Study #3: NoviSign Improves Lead Opportunities

NoviSign is a world leader in digital signage software that gives its users an easy way to adjust their screen sizes across multiple devices. Two years ago they were still trying to break through and stand out in the overcrowded tech industry. They decided to use twik’s funnel targeting feature to display relevant popups based on pages visited by the user. In addition, Novisign experimented with multiple texts for its “Sign up” button. 

The main goal of the campaign was to increase engagement and lead conversions on Novisign’s website. Using twik, Novisign’s new leads opportunities increased by 74%. 

 

Increase Your Conversion Rates Now

The secret is not to change or alternate content presented to visitors. The secret is presenting the right content to only the relevant visitors and that’s done with a personalization platform. In order to decrease the set of skills and the know-how needed to operate such a platform, twik developed a personalization automation platform that takes less than a minute to implement and delivers fast results.

If you’re looking for a way to personalize your eCommerce website and increase your conversion rates, you’ve come to the right place. With a minute-long installation, twik gives you the quickest way to increase your conversion numbers. Don’t take our word for it, head over to https://legacy.twik.io/, and try it out.