Google Analytics Integration with twik

Oct 21, 2020 | 3 min read

Why Google Analytics Doesn’t Cut It

Since Google Analytics uses cookies to collect data about your site’s visitors, the data is often inaccurate.

For one, when a visitor is using private browsing and entering the website number of times, Google Analytics counts these visitors as multiple unique visitors. This means that any user in private browsing mode counted as multiple users, making the numbers wrong.

Google Analytics also doesn’t count the same visitor more than once when in incognito mode. If someone visits your site ten different times, Google Analytics will count that as only one visit. As a result, you get an inaccurate measurement of site traffic.

With Google Analytics, it’s also a hassle to track certain interactions with your site. For instance, when a user clicks a specific link, Google Analytics doesn’t keep track of that action by default.

Instead, you have to implement tags across your site that track certain events. Adding tags to your site is a complicated, time-consuming process that usually requires a specialist. That said, it’s definitely not ideal for marketers who want to start collecting data right away.

To make matters worse, all of this hard work can be quickly ruined by redesigning your site. When you start deleting bits and pieces of Google Analytics’ code, it takes a lot of time to get the tool working properly again.

How Google Analytics’ Integration With Twik Can Help

Unlike Google Analytics, twik doesn’t use cookies to track data—it actually uses fingerprint technology. Fingerprinting allows twik to gather more accurate data, giving you a better picture of your site’s visitors.

Twik’s fingerprint technology counts all visitors to your site, even if they’re using private browsing mode. Better yet, it even enables twik to keep track of users who visit your site more than once.

But what if you decide to redesign your site? Luckily, twik will keep working even if you remove Google Analytics’ tags. This means you won’t lose any essential data when changing your site’s look.

For example, Novisign, a digital sign company, used Google Analytics to keep track of account registrations. When Novisign redesigned its site, its Google Analytics code broke, and the tool no longer collected data.

This issue prompted Novisign to install twik. Instead of going through the Google Analytics tag manager once again, Novisign could simply start collecting data by copying and pasting a line of twik’s code into its site. Now, Novisign doesn’t have to worry about breaking intricate code and losing data during site redesigns.

In addition, twik gives you the ability to compare data when integrated with Google Analytics. Upon installation, twik will separate your site data into two segments: “results with twik” and “results without twik.”

The “results without twik” category acts as a control group. Twik doesn’t interfere with the control group, which lets you see how your actual results compare to control data.

In the above example, you can see the comparison of goal completion rates on Novisign’s site. The blue line represents actual goal completions using twik, while the orange line symbolizes the control data. As you can see, Novisign’s results with twik greatly surpass the results of the control group.

Achieve Your Goals With Twik

Integrating twik with Google analytics brings your data analysis to a whole new level. Twik offers a worry-free solution to many of the problems posed by Google Analytics, making twik worth your time.

Want to see user experience analytics with twik in action? Learn more about how twik’s business intelligence tools can help you collect and analyze site data.

Simplifying Marketing Segmentation & Personalization for SMBs

Sep 06, 2020 | 2 min read

Answers for the Big Guys or No Answer at All

Historically, personalization for website owners or marketers via automatic and effective customer segmentation or behavioral segmentation had been a complicated process involving extensive coding and a deep bench of in-house tech support. What’s more, even beyond the complex logistics, the costs involved made personalization prohibitive to most businesses. Personalization was attainable only for the Amazons of the world. Smaller companies and enterprises were left with few options.

Various marketing solutions offered some alternatives but little that got close to the bespoke personalization leveraged by bigger companies. Companies that turned to legacy solutions in the marketing cloud could leverage some user segmentation but were left with few actionable tools and nothing that could get close to personalization. Rather than creating a curated experience for end-users, site owners were left with data that they then had to parse for the next step.

twik – An answer for SMBs

Technology has caught up, however, and today small to medium-sized businesses have an option when it comes to personalization on a website thanks to new solutions such as twik. twik has perfected a way to automate and run personalization on a website without scads of code and loads of dollars.

How does it work? twik provides a snippet of code that a website owner or marketer can install on a website. Once this is done, twik leverages both AI and BI to gather information about users and provide “advice” on which business action to take with that customer, including:

what product to show the user first
what currency will be displayed
which language to use
what price to display
and more

twik also provides site owners with a way to customize the user experience, segmenting visitors by demographic, geography, income, so that websites can push out curated content for each user. This highly personalized experience enhances the customer experience which, in turn, promotes customer loyalty to a brand. It also helps guide a consumer more quickly down the customer funnel, triggering purchasing decisions and customer action far earlier than a consumer might do without a curated experience.

Personalization of the customer experience on a website or digital storefront is no longer the exclusive territory of the Amazons of the world. With solutions such as twik, any SMB can take advantage of detailed customer segmentation data to curate a personalized user experience.

Have you had your own journey into the world of personalization? Let us know about it in the comments below. If you want to begin exploring how twik can transform your website, contact us to learn more and see what just a bit of code can do for you and your business.

Automated Web Personalization vs Manual

Aug 25, 2020 | 4 min read

With all of the paid posts, podcast commercials, and YouTube ads, we’re bombarded with commercials 24/7. Although people are always interested in new products, they don’t want to have their senses completely numbed from all of the commercials.

That’s why 63% of consumers are annoyed when brands blast generic ads repeatedly. People don’t want to be shouted at. They want to have a unique, personal experience with a brand. People want to be treated as individuals.

And that’s where behavioral targeting and website personalization comes into play.

Today, we’re going to learn:

What personalization actually is
The basics of eCommerce personalization
What works better, manual or automated personalization

First, for some of you who don’t know, we should explain the concept of personalization…

What is Personalization?

In both traditional and digital marketing, personalization refers to a marketing approach that aims to treat consumers as individual people.

In mainstream marketing, Coca-Cola’s “Share a Coke” strategy is a good example. During the campaign, the company stamped over 250 popular names on their cans and bottles, in an effort to motivate buyers to seek out their own “personalized” cokes.

Did this simple act of personalization work? Just check out these numbers:

Hashtag #shareacoke become the #1 trending topic

Consumption among teenagers grew roughly 7%

In the United States, sales went up by 2.5%

While in principle, things are the same in the digital world, however, when it comes to eCommerce, personalization works a little bit differently.

What is Website Personalization?

In eCommerce, personalization goes a step further. Every time a person visits your website, you have a chance to learn something about them.
In return, you can analyze the data and deliver relevant content based on it.

Customers now expect this from you. Nearly three-quarters of users feel genuine frustration when a website doesn’t show any signs of personalization.

The problem is most site owners are not sure whether they have enough information to create personalized experiences. In fact, 55% of marketers feel that they lack data for any real personalization. In reality, you have everything you need:

You can identify someone’s age and gender based on their behavioral preferences
You can identify someone’s location and the devices they use
People with purchase histories provide insights into their preferences

And that’s just the tip of the iceberg. There’s plenty of other data you can use.

Manual Personalization vs Automated Personalization

How can you start creating personalized experiences for your visitors?

Well, there are two ways to go about it. On one hand, you can do everything on your own to make sure your shoppers are getting the content they want. On the other hand, you can use a piece of software like twik to handle all of the research for you.

Let’s examine further these two ways of doing eCommerce content personalization…

Manual Personalization

The first option you have is to organize your employees and start processing all of the data you have manually. Needless to say, this process isn’t easy or time-saving. Here are just a few things you have to do manually:

Capture customer data: First, you need to add code to your webpage to make sure that all of the data you need is recorded, which requires at least basic coding knowledge.

Sort out the data: After that, you need to go through customer data, see what’s actually valuable to your organization and what’s not.
Analyze customer data: When you find the right data, then you need to analyze it and see what information it gives you about your customers.
Act on findings: Use your findings to segment your customers and create user profiles to make further marketing decisions, plan new promotions, create content, and provide relevant recommendations.
Allocate human resources: Then, you need to create teams within your organization that will handle the process, planning, and coding of new pages or properties to serve different content to each customer group.

Automated Personalization

As you can see from the examples above, manual personalization takes a lot of planning, analyzing, and hard work. That’s why you have automated personalization solutions that use machine learning to collect, analyze, and use customer data.

Using behavioral tracking, tools like twik can create individual customer profiles and come up with product and content recommendations based on data analysis. Here’s what automated personalization tools can do for you:

Collect and combine data: Collect data from your website and social channels, put them all into one database, and visualize it through tables and graphs.
Analyze website statistics: By recording all of the website statistics, they can help you tweak your campaign even after you launched it.
Keep track of your campaign: Come up with KPIs, keep track of them, and measure the satisfaction rates of your shoppers after personalization was implemented.

Stop Wasting Time and Automate Personalization Right Now!

Once you implement eCommerce personalization, you’ll be able to improve in many aspects of your business including:

Consistent brand image across channels

Better overall customer experience

More brand loyalty from your shoppers

More efficient content strategies

Increase in sales and revenue

Our technology is evolving. So are customer expectations. When your visitors provide their personal data, they give you their trust. That’s why you need to treat them as individuals.

Tools like twik can help you do just that, with a lot of less effort and trial-and-error.

3 Tips to Increase eCommerce Conversion Rate

Jul 07, 2020 | 3 min read

On average, a successful eCommerce website has a conversion rate between 1% and 3%.

Should that be your aim? Certainly not. What if we told you that with a bit of eCommerce personalization, you can double your conversion rates? Let’s see how can you do it.

Three companies that did it right and spiked their conversions

Three different websites decided to implement twik and conduct basic personalization tweaks that improved customer experience and conversion rates.

Case Study #1: Pet Noviga Doubled Their Conversions

Pet Noviga is a leading dog taming website with an online store. With a good starting point of 3% conversion rate, they decided to try twik and see if they can further increase their conversion rate.
First, we started tracking their Business Intelligence insights with twik (one minute to paste w/ Google Tag Manager). Twik ran for several days in order to analyze the website and learn it’s BI.
After analyzing the results, the decision was made to proceed with handling product quantity items and deliver three alternatives to the main CTA button.

This resulted in a 100% increase in conversion rates, from 3% to 6%.

Pet Noviga is an eCommerce store that sells dog toys. Their main aim is to help the owners train their dogs through play. Their initial conversion rate was around 3%, which was not too bad. They still decided to try out Twik to see if they could increase their conversion rate, through eCommerce site personalization.

Initially, Twik was installed on the website to track BI data. After it was done with the analysis, it delivered an optimized shop page. The tool added a single product quantity and delivered three alternatives to the main CTA button. This resulted in a more than 100% conversion rate increase.

ecommerce conversion boost

Case Study #2: L’occitane Website Sees Multiple Improvements

L’occitane is a world leader in beauty and skincare products, and are well known in their approach of testing new technologies. They decided to give eCommerce personalization a try and optimize their website using twik.

twik operated in two simple phases on L’occitane’s website:
(1) CTA (call to action) – Personalize CTA text for the Add to Cart Button

(2) Personalize Menu text

Total labor invested in that process was less than 20 minutes:

Few minutes to integrate twik into the website (copy-paste one line of code)
10 minutes to think about other phrases to write on the CTA button and a couple more minutes to paste them into the twik platform and finally to operate the menu personalization feature.

The results were dazzling:
Add to Cart ratio spiked by more than 125%;
Submission rates increased by 125%, and
The newsletter subscription ratio climbed by 300%.

ecommerce personalization

add to cart personalization

Case Study #3: NoviSign Improves Lead Opportunities

NoviSign is a world leader in digital signage software that gives its users an easy way to adjust their screen sizes across multiple devices. Two years ago they were still trying to break through and stand out in the overcrowded tech industry. They decided to use twik’s funnel targeting feature to display relevant popups based on pages visited by the user. In addition, Novisign experimented with multiple texts for its “Sign up” button.

The main goal of the campaign was to increase engagement and lead conversions on Novisign’s website. Using twik, Novisign’s new leads opportunities increased by 74%.

Increase Your Conversion Rates Now

The secret is not to change or alternate content presented to visitors. The secret is presenting the right content to only the relevant visitors and that’s done with a personalization platform. In order to decrease the set of skills and the know-how needed to operate such a platform, twik developed a personalization automation platform that takes less than a minute to implement and delivers fast results.

If you’re looking for a way to personalize your eCommerce website and increase your conversion rates, you’ve come to the right place. With a minute-long installation, twik gives you the quickest way to increase your conversion numbers. Don’t take our word for it, head over to https://legacy.twik.io/, and try it out.

Personalization in Ecommerce: Adjusting to the New Shopping Era

May 31, 2020 | 2 min read

To attract more customers, eCommerce businesses are catering to consumers as much as possible. However, creating a personalized experience is not easy. Recent studies have shown that the biggest roadblocks for personalization in eCommerce are collecting data, understanding customer intent, and deploying the right solutions.

Today, we’re going to try to help you overcome those obstacles and learn how to create personalized experiences for your customers by going through:

Useful eCommerce personalization stats

The biggest eCommerce personalization benefits

Recent eCommerce personalization examples

Actionable eCommerce personalization software

eCommerce Personalization Stats

Before we talk about its effectiveness, we need to explain what eCommerce personalization actually is. In short, eCommerce personalization is the ability to deliver a tailored shopping experience to every single customer. This helps them connect with your brand and become regular customers.

The best way to view the effectiveness of this marketing strategy is to look at a few eCommerce personalization stats:

If you fail to personalize the content on your site, almost 75% of customers feel frustrated

A personalized homepage impacts around 85% of customers positively

75% of customers will purchase from a retailer that knows their purchase history

eCommerce Personalization Benefits

Needless to say, there are numerous benefits of personalization in eCommerce. Here are a few things personalization can help your business with:

Increased sales: Providing your customers with personalized content will increase your sales opportunities by at least 20%, according to Demand Gen research.
Boosted engagement: Customers find personalized content more engaging than standard content. That’s why 96% of retailers feel that personalization has an impact on purchasing decisions.
More customer loyalty: A fully-personalized experience ensures customer loyalty. Around 44% of consumers become repeat buyers after going through a personalized experience.
Word-of-mouth: More than three-quarters of consumers recently said that they would recommend a brand that provides a personalized experience to a friend or family member.

Examples of Personalized Marketing Campaigns

As you could see from the examples above, if you’re not investing in personalization, you’re missing out.

Now, we’re going to take a look at a few examples of personalized marketing campaigns:

Geo-location targeting: You can adjust the look of your homepage, the selection of products, and even have content in the language that suits the customer, depending on their location.
Weather-sensitive personalization: By collecting and analyzing weather-related information, you can offer different products to your customers based on the weather in their region.
Adjusting the navigation: Another example of personalization is changing homepage look, based on the interest, age, and gender of your shoppers.

eCommerce Personalization Software

If you want to get things done properly, you need to have the right set of tools. In order to personalize the shopping experience, you need a tool that will help you collect visitor data, analyze it, extract information, and optimize your website accordingly.

When it comes to personalization in eCommerce, Twik is one of the best tools you can have in your arsenal. It allows you to fully personalize your website in just a few clicks. No coding or marketing experience required.

Life After the Pandemic: How Web Personalization Can Help Your Business

May 03, 2020 | 4 min read

It took only three months for COVID-19 to infect a million people around the world. The coronavirus is dangerous and deadly for both the people and the economy. More than 26 million people lost their jobs during the first five weeks of lockdown.

The pandemic’s global cost could end up being between $2 and $4 trillion, or between 2.3% and 4.8% of the global GDP. There’s a realistic chance we’re heading to a new recession and only 21% of people are ready to handle the situation.

Does this mean that things are completely lost? Not at all.

It just means that if you want to come out of this situation unscathed, you need to do some things to protect your business. If you’re in the eCommerce industry, you even have a good chance of surviving this without a scratch.

How Did the Coronavirus Affect Ecommerce?

The online world is seemingly changing as quickly as the one offline. Last month, Chinese market research has shown that companies are now spending 17.7% more on eCommerce advertising and 22.2% more on social media advertising.

Naturally, since people are spending more time at home, companies are trying to get their attention through the most obvious channel: the Internet. Marketing experts are predicting that online ad spending will either stay at the same level or even increase in the following months.

In the United States, market researchers share the same sentiment. New data suggests that almost 75% of US consumers are likely to avoid offline shopping completely if the pandemic worsens. What’s more, 50% of people think that they’ll avoid real-life shopping even if things get better.

In the countries where the coronavirus struck particularly hard, such as China and Italy, 50% and 30% of customers have been shopping online more frequently. But will this trend die down after a few months? Surely, we can expect things to go back to the way they were before the epidemic, right?

What Will People Do After the Pandemic?

It turns out that this situation may have a long-lasting effect on the habits of modern consumers. A recent study conducted by Kantar suggests that a large share of people will continue to shop strictly online even after the pandemic is long gone.

At the moment, up to 80% of people make half of their monthly purchases online. That number will undoubtedly go down, however, researchers predict that 60% of people in markets such as the US, UK, France, and many others, will continue to do so for a long time.

As opportunistic as this may sound, those numbers give you a perfect chance to capitalize on the changing habits of your consumers and position yourself as a stable source of goods. What do you need to do to separate yourself from your competitors?

Where Does Web Personalization Fit In?

Web personalization has been a hot topic even before we found ourselves stuck in this situation. The topic of personalization has been the most-discussed among marketers for a while now. Seven out of 10 marketing companies have made personalization their number one priority.

Why is it so? How does making your website more personalized help your sales numbers?

Modern customers don’t want to have a sterile relationship with their business of choice. They want to connect with them on a more personal level. In simple terms, they want to have what feels like a personal relationship with the people they do business with.

You can use customer data to personalize their experience and increase revenue.

How to Use Web Personalization

Here are a couple of ways you can use web personalization to attract new customers, guide them through the sales process, and hopefully, turn them into regulars.

1. Goal Detection: Set the Right Goals for Your Business

In order to improve customer experience, you need to have measurable goals. For example, you might want to decrease cart abandonment rates, increase conversions, or boost sales. By setting clear goals, you’ll be able to measure the effectiveness of your personalization efforts much easier.

2. User Profiling: Study the Behavior of Your Shoppers

Knowing your target audience is crucial for your personalization strategy. By recording the behavior of your users, you’ll be able to see how different demographic groups interact with your sales funnel. In turn, this will allow you to tweak your strategy, improve your content, and increase sales.

3. User Journeys: Analyze User Engagement

Let’s say you have an e-commerce business. Why do users visit your site? Their goal is to purchase something off your site. A user journey is a path they take to fulfill that goal. Analyzing the user journey will allow you to optimize your funnel, map out the journey, and speed up conversions.

Improve Your Website Sales Today

As Charles Darwin famously said, a species that survives is the one that’s able to “adapt and adjust to the changing environment in which it finds itself.” Or simply put, if you want your job to remain successful you need to find a way to make use of the situation with the resources at hand.

The fact is, despite the pandemic, people still need to buy certain things, and they are mostly doing it online. Even when all of this spills over, that probably won’t change.

Since people who buy online like personalized experiences, you need to cater to their wishes as much as possible. Make sure that your sales funnel is personalized for your customers. That way, they will not only purchase on your site, but they will probably come back to do it again.

6 Tips to Simplify Marketing Automation Software

Mar 18, 2020 | 5 min read

Over the years, marketing has changed in a way that it has become almost necessary to have the help of some form of technology to keep up with the increase in customers. According to Emailmonday, 51% of companies have employed marketing automation services while 58% of B2B businesses are looking to do the same. This trend is the result of how the market has witnessed an increased number of consumers that are equipped with the ability to spend on products and services. As such, to keep up with this growing demand, both B2B and B2C companies have recognized that marketing automation software has become necessary if they are to compete and perform effectively. However, it is important to remember that getting a system is just the first step.

More often than not, marketing automation software users encounter challenges such as the complexity of the system or the overwhelming list of things that they can do with it. Reading the features on the system’s website is not enough to truly understand what your marketing software is capable of. That is why you might be having trouble taking advantage of the features that were described to you by your vendor. To address such challenges, you need to do several things and employ a few strategies to simplify how you use your marketing software. Here are 6 tips that can help you achieve the best possible results from your system:

Automate what you can-

The first tip is to automate as many business processes that you can, particularly those that are tedious but simple enough that you can trust your software to handle. Running a business means that much of your marketing department’s task is centered on getting to know the target market and finding the right strategies to target them. This process involves collecting countless data and even sending hundreds of emails. This circumstance is where your marketing software can help.

Whether it’s in terms of collecting data or sending emails, your marketing automation software can help remove such tasks from your hands. In turn, it expects you to categorize what it should do. Take advantage of its features by defining the characteristics and data that you need from a specific population. That way, the data it collects and the information you get are simplified according to the terms you set and the business needs you to meet.

Personalize the experience-

Much of achieving customer retention and loyalty depends on the experience they get when going through your personalized website or using your product. This is true for both you and your customers. The implementation of your marketing automation platform is experienced by your customers through your email campaigns and your websites. Simplify the system by offering as much information as possible without overwhelming yourself and your customers with the amount of elements they see on the site.

On the other hand, the same principle applies to you and your employees. Beyond categorizing and sorting the data before it even arrives, another thing you can do to simplify your system is to integrate any applications you use throughout the marketing process. That way, you can access sites like WordPress or any Google Ad capabilities right on the platform itself, thereby reducing the hassle of having to look for what you need outside your software.

Use your software’s features

The third tip that may be useful if you want to simplify your marketing automation platform involves the features that it offers. Before you can think about collecting data, you also have to figure out where to collect it from. For instance, marketing automation software for small business can have the ability to introduce chatbots, which automatically provides you with a communication channel between you and your customers.

It is by using your software’s features that you can simplify the system by letting it run the way it was meant to. It allows your software to have a dedicated task for each of its features, which then allows you to easily determine what part of the system is responsible for each part of your marketing process. Not only does this simplify your software but it also offers you the ability to instantly address any issues that may arise throughout your marketing campaigns.

Input all the data possible-

B2B marketing automation platforms are equipped to handle large amounts of data. The implication of this capability is that you find both the data that has been collected as well as the information that was borne as a result of its analytical capabilities. Business intelligence is essential in operating a company and, more specifically, identifying the best possible marketing strategy. That is why marketing automation software has been in demand in the past few years.

Inputting all the data possible improves your system because doing so can help it narrow down all the information to the most specific ones you need. Furthermore, this strategy also allows your software to learn and determine not only what information you want to see but also identify the features and capabilities you need. Over time, employing this strategy will help you and your machine learn from each other, which introduces you to the benefits of machine learning.

Train your employees-

Beyond taking advantage of all the features and knowledge by implementing the tips above, there is one other strategy that will be necessary if you want to improve the usability of your software as well as simplify it. This tip requires you to train your employees. Oftentimes, your software may be complex because you and your employees lack technological knowledge.

Do a survey on your employees to gauge the knowledge they have. Look into training programs that you can implement within or even outside the company. Remember that some software vendors can offer the training that you may need. Determine where your employees lack and what you can do to help them maximize the opportunities provided by the technology you’ve introduced in their daily processes and workload. In doing so, you can simplify the platform by letting your employees gain the knowledge and skills they need to identify where the system can be improved.

Contact your vendor-

If at this point you’ve done all you can to simplify your marketing automation software and still you encounter challenges, then the next best thing you can do is to contact your vendor and inform them about where you think they can improve their product. Most systems are updated regularly so as to ensure that it is equipped with the best possible version of features. As such, vendors are not only receptive but also eager to hear about your feedback.

Check what communication channels are available to you and use your email or phone to get in contact with your vendor. Ask all the questions you need answered, and inform them of the feedback you want to tell them. Let them know about the challenges you have encountered and any ideas you might have on how they further simplify their product such as going through a compilation of project management tools to add to the platform.

Automating Success

Not all systems that you want to implement in your company is complicated. If you feel overwhelmed with all the things that your software can do, then try to do the tips presented. More importantly, remember to get to know your software and allow it to learn about your marketing process.

5 “twiks” to Reduce Bounce and Increase Retention

Jan 23, 2020 | 2 min read

However, increasing your user retention rate (the percentage of repeat customers) and decreasing your churn rate (the percentage of customers that bounce) is directly linked to your ability to deliver a great user experience. With 86% of consumers’ purchasing decisions influenced by personalization, the ability to tailor your site to meet the needs of visitors can reduce bounce rates, significantly increasing user retention and profits.

Increase user engagement and interaction with twik’s retention variants snippets

As a cloud platform tailoring both content and the user experience in real-time depending on behavior and demographics, Twik supports five proven retention strategies designed to reduce bounce rates and increase engagement:

“Sticky” navigation: Deliver a better infinite scrolling (the automatic loading of content as a user scrolls down a webpage) experience for mobile users. Some users find it disorienting to scan never-ending pages with no way to escape other than pressing the “back” button. Twik’s Sticky Header Script ensures that visitors stay on your site with a fixed navigation menu that remains visible and in the same position as they scroll.
Scroll-to-Top: Complement Twik’s “sticky” navigation with the scroll-to-top feature, enabling mobile users to jump to the top of the page with a single click irrespective of the length of the page.
Automatic Currency Localization: Streamline the decision-making process for visitors to make purchases. Instead of having to change or convert the currency themselves, built-in Twik localization ensures that users automatically see the local currency.
Autocomplete: Simplify the way users find what they want with content-driven search suggestions. Twik’s Google-based, plug-and-play IntelliSense script adds autocomplete to each webpages’ search box, together with recent site searches to make searches faster and simpler.

Smart Sort: Display the most relevant data first for each user, using Twik’s Smart Sort to tailor results based on a user’s preferences, previous site interactions, and purchase history.

With unique capabilities for understanding your site structure and traffic, twik’s machine learning algorithms offer an accelerated path to personalization. With a one-minute installation, there’s no faster way to deliver engaging experience and increase customer retention! To find out what twik can do for your business, visit https://legacy.twik.io/, or send us a message.

An Automated Way to Increase Conversions

Jan 08, 2020 | 4 min read

Understanding Conversion Rate Optimization (CRO)

Thousands of users may stumble onto your website each day, but not all of them would take action and buy what you offer.

In fact, a 2019 research conducted by EPiServer, the conversion rate for online paid ads is only 2.9%.

In other words, if you manage to get 100 visitors on your website in a day via digital ads, you are only making two sales for that day (and maybe igniting a desire to purchase in a third individual).

To put it simply, converting a lead into a sale can be complicated – that is, unless you use twik.

What’s twik?

Twik is a plug-and-play single-line code solution that you can use to increase conversions without the need for expert assistance.

This system uses an intuitive AI to enhance business intelligence, understanding the user and offering them the right content and the right time, thereby increasing the chances of conversion.

How Does twik Work?

Twik identifies the customer and matches its profile to your funnel.

It creates a detailed profile of a user based on their:

Position in the sales funnel (and the purpose of your funnel)
Gender and preferences
Past behaviors regarding different products

In fact, it can help you automatically identify a user with their digital fingerprint.

How Fingerprinting Helps twik Profile Your Prospects

Before we talk about fingerprinting, you must understand how a user profile is created in a conventional setting.

Typically, cookies are used to track a user’s profile, but planting cookies has its limitations. It does not work on incognito mode, which means that you are likely to miss out on important info such as behavioral trends of a particular user, making it impossible to create an accurate profile.

On the other hand, fingerprinting technology allows you to track a user’s browsing patterns even if they are in an incognito mode. Furthermore, you will be able to identify the type of hardware the user is on, the software they use, as well as the operating system.

This technology allows twik to provide you with a more precise user-count than what you will get with cookies.

twik Categorizes Profiles For Better Accuracy

Thanks to AI, twik can detect and even place the user in a particular category; for instance, you’ll quickly find out if the user is into gaming, arts, and crafts, or tech gadgets, etc. It will also help you identify if the potential customer is already using a competitor’s services.

In short, this contemporary code is designed to gather all the relevant data automatically while profiling a lead automatically. Simultaneously, this one-liner code will also recognize the type of funnel your business has and then match the user’s profile with it.

What’s even more captivating is that once profiled and matched with the funnel, it also decides what content will prove best to convert that lead and then shows personalized content to the user, as per your specifications.

All in all, while you focus on other critical business activities, twik continues to work on creating authentic leads and converting them all on its own.

Automated Message Matching

Twik doesn’t just take care of automatic profiling and funnel matching to convert leads, it goes far beyond that – it ensures message matching.

Online marketers typically fail to ensure that the content on their landing page is relevant to the ad-copy.

For example: if you click on an ad that guarantees a 20% discount on a product, you are looking for further information on that particular offer. If you land on a page that puts a condition on acquiring that discount, that’s a prime example of a message match fail (since your ad-copy guaranteed it).

Twik takes care of this aspect of online marketing as well. It automatically ensures that the ad you are putting up takes the user to the right page, improving the landing page conversion rates.

Here’s an astounding fact: twik takes 47 milliseconds to match the user profile to a landing page.

Consider having a great ad copy that leads a user to your landing page.

Once it has set the content order (the post-DOM phase) to be shown to a particular user, twik ensures that message matching is done without using canonicals, increasing your landing page conversion rates.

The Ability To DIY Professional UX Designs

Hiring an expert UX professional can put a dent on your finances, especially if you are a startup.

Besides, communicating your ideas can become complicated if the hired personnel are not on the same page as you are – this is another area where twik can be of assistance.

By adding this one-liner code to your website, you can make changes in the UX-design with a few simple clicks –pick an appealing design from the twik library and paste it onto your webpage.

In other words, with twik encoded in your HTML, you will be able to create the perfect user experience without the need for professional help.

Additional twik Features That Increase Conversions

Another one of the many features that set twik apart as the best tool for landing page conversions is its free-of-cost popup generator.

It uses business intelligence (BI) to identify items in a shopping cart, and then through a popup generator, offers a discount voucher for those particular items.

The fact that the consumer receives a timely voucher for the item that they were already thinking about buying further persuades the consumer to convert, leaving behind no abandoned carts.

It also identifies if your website has lengthy forms and shortens them by combining similar fields. This increases the probability of a user filling out the form, further assisting in potential sales.

What’s In It For You?

With twik on your side, you no longer have to worry about conversion rates, and your entire to-do list boils down to:

Adding the twik one-liner code to your website
Providing twik with content variations
Monitoring the dashboard and editing core website elements with a few clicks

In A Nutshell

Twik is an automated system designed to maximize your landing page conversion rates.

It combines AI and BI to offer users the perfect experience as they browse through your website, and deploys machine learning to maximize funnel conversions.

Learn more about how twik can help you increase conversions without increasing your budget.

How to Improve Customer Journey Through Web Personalization

Dec 23, 2019 | 4 min read

In this article, we’ll help you understand the following…

What a customer journey is and how to map it out.
Why web personalization is important to the customer journey.
How to improve the customer journey with web personalization.

Master the art of web personalization and watch your business grow to new heights.

What is a customer journey?

A customer journey refers to the process of a stranger becoming a happy customer. It’s not always love at first sight when a potential customer discovers your product or service.

Maybe they see your advert at the wrong time, or maybe they just need to find out more about your business before they trust you enough to buy from you.

Here are some of the most common steps people take before becoming your customer:

See your Facebook ad
Visit your landing page
Look around your website
Browse your catalog
Read online reviews
Call or email with questions
Trial your services

Remember that the customer journey doesn’t end with them becoming your customer.
How you treat them afterward also plays a big part in how they perceive your business.

Why is web personalization important to the customer journey?

Burger King’s popular slogan ‘Have It Your Way” is a great example of personalization. Everything is prepared to order, and that concept is easily transferable to the web.

Web personalization uses data collected from your website visitors to customize their experience. It makes the content they see more relevant to their preferences and interests, which provides for a much better visit than a one-size-fits-all model.

Here are some more benefits of web personalization:

Calls-to-action and landing pages convert better.
Customers become more loyal.
Improved customer insights.
Increased time spent on your website.
Recommendations become more relevant.
Smaller sales and marketing spend.

How to improve the customer journey with web personalization.

We’ve covered the importance of the customer journey and the benefits of web personalization. Now it’s time to look at some actionable tips for how you can combine the two concepts and create a well-oiled machine

1. Extract Data from Visitors

You can’t personalize the customer journey without knowing anything about the customer. So the first step should be to collect their visitor data with the help of a digital fingerprint.

That can be done with the help of a tool like twik. Every time someone visits your website, you’ll know their demographics, geolocation, interests, income, the language they speak and more. As they browse through your website, you’ll know exactly how long they stayed and what content they looked at.

Next step: Read this guide on how to install a twik code on your website to collect data.

2. Trigger Events Based on Past Behavior

Once you have enough data, you can customize how you interact with your customers. That will help build trust and increase your chances of making a sale.

For example, you can serve a popup with a special discount if they’ve shown an interest in your products but about to abandon their cart.

Next step: Check out these examples of abandoned cart popups you can serve.

3. Recommend Relevant Products

If you’ve ever shopped on Amazon, you’ll have received suggestions for other products based on your order history. These product suggestions are often very relevant to you, which means you’re more likely to buy them.

That’s the power of web personalization. When you know what your customers are also likely to be interested in, then you can upsell them on other products or services.

Next step: Here is an example of how to recommend products your customers will love.

4. Create Dynamic Content

Dynamic content, also known as smart content, is based on your customers’ preferences. It uses the data you’ve collected to determine what kind of content they see when they interact with your brand.

Web personalization lets you show the information that is relevant to each individual customer and leave out the content they aren’t interested in.

The best part? You can easily update your dynamic content by changing the copy and location in twik’s dashboard, which results in the performance improvement of your site.

Next step: Here is an example of how to create dynamic content for your marketing channels.

5. Automate Your Marketing

What if the whole process could run on auto-pilot? We’ve covered how to extract data and use it to personalize content. The last piece to the puzzle is marketing automation.

It takes a lot of work upfront to create the ideal customer journey for every customer. But thanks to the tools available today, you can create a system that works in the background while continuously improving its own performance.

It’ll save you time, money, and effort. But it’s not just good for you.

Your customers will also enjoy the benefits of marketing automation because it means you’re available 24/7 and can still provide a personalized experience — even when you’re not there.

Next step: Check out your options for market automation and website personalization.

Let’s personalize your marketing

You know have an overview of how to improve the customer journey through web personalization and some handy tools to get you started. Although it does take a bit of work to start with, you’ll be rewarded many times over for your efforts.

Let’s recap some of the key takeaways from this guide:

Each customer journey is unique.
Web personalization is key to improving it.
Start by collecting as much data as you can.
Use it to recommend relevant products.
Create dynamic content and event triggers.
Automate the process and sit back.

Hungry for more? Head over to our guide on how to increase user engagement or view our solutions for web personalization.