Conversion

How to Improve Quality Score, Lower Ads Cost and Increase Landing Page Conversion with One Click

“The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.” ~ Google Ads support

October 27, 2019
Jenny Schneider

When the title and offer in your Google ads are 100% relevant to the landing page, three things happen:

  1. Ad quality score increases
  2. Cost per Click (CPC) drops
  3. Landing page conversions skyrocket

This can be a challenge when you have several ads, each with a unique title and offer. Each one would need its own landing page to match each of the ads you’ve created to reap this benefit, but that’s far from realistic.

You could do this manually each time you create a new ad but that would become extremely time-consuming. You already must analyze all the relevant variables to optimize a Google Ad campaign, Adwords auctions, competitor AdRank, and quality scores. With all of this and the need for multiple landing pages, things can get confusing and intimidating fast. 

There must be a better way.

twik came up with a solution and developed the first google ads extension that automatically creates and optimizes a landing page in just one click.

When you use twik’s google ads extension, the only thing you need to do is set up your ads campaign and install the snippet on your site or a landing page of your choice. Then, just sit back and watch twik do the rest.

twik selectors act as live URL parameters. twik injects variants such as title, text, and images via the ad tracking template and generates a 100% relevant landing page for each of your ads.

google ad

The landing page is 100% matched to Ad.

landing page conversion

This directly improves your Quality Scores and as a result, will lower your final CPC.  

Using our Chrome extension, users can easily configure the appropriate selectors in the ad-tracking template. All of this happens as a live URL parameter that eliminates the need to create new ads, thus saving more time.  

twik’s Google Ad extension takes the guesswork out of the process and will give your Google Ads superpowers that deliver measurable results.

Best of all, this Google extension is free with any paid twik plan.  

 

Getting started with twik is fast and easy. Place a single snippet of code into your site <head> tag. Sign up for a free 14-day trial account and give your Google Ad campaigns the digital marketing superpowers only twik delivers.

 

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