To attract more customers, eCommerce businesses are catering to consumers as much as possible. However, creating a personalized experience is not easy.
To attract more customers, eCommerce businesses are catering to consumers as much as possible. However, creating a personalized experience is not easy. Recent studies have shown that the biggest roadblocks for personalization in eCommerce are collecting data, understanding customer intent, and deploying the right solutions.
Today, we’re going to try to help you overcome those obstacles and learn how to create personalized experiences for your customers by going through:
Before we talk about its effectiveness, we need to explain what eCommerce personalization actually is. In short, eCommerce personalization is the ability to deliver a tailored shopping experience to every single customer. This helps them connect with your brand and become regular customers.
The best way to view the effectiveness of this marketing strategy is to look at a few eCommerce personalization stats:
Needless to say, there are numerous benefits of personalization in eCommerce. Here are a few things personalization can help your business with:
As you could see from the examples above, if you’re not investing in personalization, you’re missing out.
Now, we’re going to take a look at a few examples of personalized marketing campaigns:
If you want to get things done properly, you need to have the right set of tools. In order to personalize the shopping experience, you need a tool that will help you collect visitor data, analyze it, extract information, and optimize your website accordingly.
When it comes to personalization in eCommerce, Twik is one of the best tools you can have in your arsenal. It allows you to fully personalize your website in just a few clicks. No coding or marketing experience required.
While it’s true that Google Analytics is the most popular tool used by marketers, it’s not the most accurate. Google Analytics has quite a few limitations, making it harder to gather and analyze information about your site’s visitors. Instead of using Google Analytics by itself, consider taking advantage of the Google Analytics integration with twik. By using both tools together, you can easily start collecting more accurate data about your site’s traffic.
We’ve all experienced it— you’re shopping on Amazon or looking through Facebook when you’re presented with an ad or product that aligns perfectly with your needs as a consumer. If you were running an online business or website, the ability to do this would be worth its weight in gold. Unfortunately, until recently this type of personalized experience was not within reach for most small to medium-sized businesses.
Naturally, since people are spending more time at home, companies are trying to get their attention through the most obvious channel: the Internet. Marketing experts are predicting that online ad spending will either stay at the same level or even increase in the following months.