Personalization in Ecommerce: Adjusting to the New Shopping Era

To attract more customers, eCommerce businesses are catering to consumers as much as possible. However, creating a personalized experience is not easy. Recent studies have shown that the biggest roadblocks for personalization in eCommerce are collecting data, understanding customer intent, and deploying the right solutions.

Today, we’re going to try to help you overcome those obstacles and learn how to create personalized experiences for your customers by going through:

• Useful eCommerce personalization stats

• The biggest eCommerce personalization benefits

• Recent eCommerce personalization examples

• Actionable eCommerce personalization software

eCommerce Personalization Stats

Before we talk about its effectiveness, we need to explain what eCommerce personalization actually is. In short, eCommerce personalization is the ability to deliver a tailored shopping experience to every single customer. This helps them connect with your brand and become regular customers.

The best way to view the effectiveness of this marketing strategy is to look at a few eCommerce personalization stats:

• If you fail to personalize the content on your site, almost 75% of customers feel frustrated

• A personalized homepage impacts around 85% of customers positively

• 75% of customers will purchase from a retailer that knows their purchase history

eCommerce Personalization Benefits

Needless to say, there are numerous benefits of personalization in eCommerce. Here are a few things personalization can help your business with:

• Increased sales: Providing your customers with personalized content will increase your sales opportunities by at least 20%, according to Demand Gen research.
• Boosted engagement: Customers find personalized content more engaging than standard content. That’s why 96% of retailers feel that personalization has an impact on purchasing decisions.
• More customer loyalty: A fully-personalized experience ensures customer loyalty. Around 44% of consumers become repeat buyers after going through a personalized experience.
• Word-of-mouth: More than three-quarters of consumers recently said that they would recommend a brand that provides a personalized experience to a friend or family member.

Examples of Personalized Marketing Campaigns

As you could see from the examples above, if you’re not investing in personalization, you’re missing out. 

Now, we’re going to take a look at a few examples of personalized marketing campaigns:

• Geo-location targeting: You can adjust the look of your homepage, the selection of products, and even have content in the language that suits the customer, depending on their location.
• Weather-sensitive personalization: By collecting and analyzing weather-related information, you can offer different products to your customers based on the weather in their region.
• Adjusting the navigation: Another example of personalization is changing homepage look, based on the interest, age, and gender of your shoppers.

eCommerce Personalization Software

If you want to get things done properly, you need to have the right set of tools. In order to personalize the shopping experience, you need a tool that will help you collect visitor data, analyze it, extract information, and optimize your website accordingly.

When it comes to personalization in eCommerce, Twik is one of the best tools you can have in your arsenal. It allows you to fully personalize your website in just a few clicks.  No coding or marketing experience required.