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Learn how to build customer loyalty and keep users coming back for more. Explore retention strategies, customer lifecycle management, personalized retention campaigns, and effective customer communication techniques to foster long-term relationships.
Over the years, marketing has changed in a way that it has become almost necessary to have the help of some form of technology to keep up with the increase in customers. According to Emailmonday, 51% of companies have employed marketing automation services while 58% of B2B businesses are looking to do the same.
– 5 min read
While acquiring customers is vital for business growth, retaining those customers is critical to long-term profitability. Customer retention refers to your ability to keep your customers and grow their lifetime value once you’ve acquired them. According to the Outbound Engine, retaining an existing customer costs 5X less than acquiring a new one, and increasing retention by just 5% can increase profits by up to 95%. So prioritizing customer retention—rather than acquisition—can make a massive difference to your business.
– 2 min read
Chatbots have proven to be very effective at providing front-line customer service and requests for information. If done properly, they create engagement with visitors to your site, increase conversions, and improve the overall user experience.
– 3 min read
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