People don’t want to be shouted at. They want to have a unique, personal experience with a brand. People want to be treated as individuals.
With all of the paid posts, podcast commercials, and YouTube ads, we’re bombarded with commercials 24/7. Although people are always interested in new products, they don’t want to have their senses completely numbed from all of the commercials.
That’s why 63% of consumers are annoyed when brands blast generic ads repeatedly. People don’t want to be shouted at. They want to have a unique, personal experience with a brand. People want to be treated as individuals.
Today, we’re going to learn:
First, for some of you who don’t know, we should explain the concept of personalization…
In both traditional and digital marketing, personalization refers to a marketing approach that aims to treat consumers as individual people.
In mainstream marketing, Coca-Cola’s “Share a Coke” strategy is a good example. During the campaign, the company stamped over 250 popular names on their cans and bottles, in an effort to motivate buyers to seek out their own “personalized” cokes.
Did this simple act of personalization work? Just check out these numbers:
While in principle, things are the same in the digital world, however, when it comes to eCommerce, personalization works a little bit differently.
In eCommerce, personalization goes a step further. Every time a person visits your website, you have a chance to learn something about them.
In return, you can analyze the data and deliver relevant content based on it.
Customers now expect this from you. Nearly three-quarters of users feel genuine frustration when a website doesn’t show any signs of personalization.
The problem is most site owners are not sure whether they have enough information to create personalized experiences. In fact, 55% of marketers feel that they lack data for any real personalization. In reality, you have everything you need:
And that’s just the tip of the iceberg. There’s plenty of other data you can use.
How can you start creating personalized experiences for your visitors?
Well, there are two ways to go about it. On one hand, you can do everything on your own to make sure your shoppers are getting the content they want. On the other hand, you can use a piece of software like twik to handle all of the research for you.
The first option you have is to organize your employees and start processing all of the data you have manually. Needless to say, this process isn’t easy or time-saving. Here are just a few things you have to do manually:
As you can see from the examples above, manual personalization takes a lot of planning, analyzing, and hard work. That’s why you have automated personalization solutions that use machine learning to collect, analyze, and use customer data.
Using behavioral tracking, tools like twik can create individual customer profiles and come up with product and content recommendations based on data analysis. Here’s what automated personalization tools can do for you:
Once you implement eCommerce personalization, you’ll be able to improve in many aspects of your business including:
Our technology is evolving. So are customer expectations. When your visitors provide their personal data, they give you their trust. That’s why you need to treat them as individuals.
Tools like twik can help you do just that, with a lot of less effort and trial-and-error.
Website visitors go on your site with the intention of making a purchase. However, not a lot of users end up actually buying something.
Successful businesses know that the only way to ensure their longevity and profitability is to reduce online spend (or stick to a budget) while maximizing landing page conversions. This requires some accurate decision-making and foresight into the future of their industries – i.e., relevant, timely data that facilitates quality decisions in real-time. That is where conversion rate optimization (CRO) comes in.
“The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.” ~ Google Ads support