Engagement

Google Analytics Integration with twik

While it’s true that Google Analytics is the most popular tool used by marketers, it’s not the most accurate. Google Analytics has quite a few limitations, making it harder to gather and analyze information about your site’s visitors. Instead of using Google Analytics by itself, consider taking advantage of the Google Analytics integration with twik. By using both tools together, you can easily start collecting more accurate data about your site’s traffic.

Why Google Analytics Doesn’t Cut It  

Since Google Analytics uses cookies to collect data about your site’s visitors, the data is often inaccurate. 

For one, when a visitor is using private browsing and entering the website number of times, Google Analytics counts these visitors as multiple unique visitors. This means that any user in private browsing mode counted as multiple users, making the numbers wrong.

Google Analytics also doesn’t count the same visitor more than once when in incognito mode. If someone visits your site ten different times, Google Analytics will count that as only one visit. As a result, you get an inaccurate measurement of site traffic.

With Google Analytics, it’s also a hassle to track certain interactions with your site. For instance, when a user clicks a specific link, Google Analytics doesn’t keep track of that action by default. 

Instead, you have to implement tags across your site that track certain events. Adding tags to your site is a complicated, time-consuming process that usually requires a specialist. That said, it’s definitely not ideal for marketers who want to start collecting data right away.

To make matters worse, all of this hard work can be quickly ruined by redesigning your site. When you start deleting bits and pieces of Google Analytics’ code, it takes a lot of time to get the tool working properly again.

How Google Analytics’ Integration With Twik Can Help

Unlike Google Analytics, twik doesn’t use cookies to track data—it actually uses fingerprint technology. Fingerprinting allows twik to gather more accurate data, giving you a better picture of your site’s visitors.

Twik’s fingerprint technology counts all visitors to your site, even if they’re using private browsing mode. Better yet, it even enables twik to keep track of users who visit your site more than once.

But what if you decide to redesign your site? Luckily, twik will keep working even if you remove Google Analytics’ tags. This means you won’t lose any essential data when changing your site’s look.

For example, Novisign, a digital sign company, used Google Analytics to keep track of account registrations. When Novisign redesigned its site, its Google Analytics code broke, and the tool no longer collected data. 

This issue prompted Novisign to install twik. Instead of going through the Google Analytics tag manager once again, Novisign could simply start collecting data by copying and pasting a line of twik’s code into its site. Now, Novisign doesn’t have to worry about breaking intricate code and losing data during site redesigns.

In addition, twik gives you the ability to compare data when integrated with Google Analytics. Upon installation, twik will separate your site data into two segments: “results with twik” and “results without twik.”

The “results without twik” category acts as a control group. Twik doesn’t interfere with the control group, which lets you see how your actual results compare to control data.

 

In the above example, you can see the comparison of goal completion rates on Novisign’s site. The blue line represents actual goal completions using twik, while the orange line symbolizes the control data. As you can see, Novisign’s results with twik greatly surpass the results of the control group.

Achieve Your Goals With Twik

Integrating twik with Google analytics brings your data analysis to a whole new level. Twik offers a worry-free solution to many of the problems posed by Google Analytics, making twik worth your time.

Want to see user experience analytics with twik in action? Learn more about how twik’s business intelligence tools can help you collect and analyze site data.

October 21, 2020
Jenny Schneider

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