Twik enables you to filter and segment your data using the following filters: Behavioural KPIs (i.e. Bounce Rate, CTR, Conversion Rate). Demographic / Psychographic KPIs (i.e. Age, Gender, Interests). Connections to other entities (ie. a cross-reference between a page and a specific audience.
Select which KPIs you wish to display in the data-tables.
View table data in site-statistics mode (all recorded traffic), Control (showing only ‘Eligible Test’ users that were not presented with an alternate variant), or Test (only users who seen an alternate version of the page).