An extensive visual editor
Our visual editor requires no setup or preliminary implementation. Enter a URL and immediately set up an experiment. Use our editor to select page elements (Selectors) and deploy experiments. There are eight types of variants which can be used across many selectors.
Here’s how it works; when clicking on any element in the page, you’ll be presented with a drop-down menu enabling you to choose the type of selector you wish to create (for example, when clicking on a link, you’ll be shown a menu enabling toy to change its caption text, font style and destination URL). To target or experiment content with specific users, simply combine variants (content types, such as destination URL) with audiences and selectors (the combination of a page element and its target attribute, such as link + caption text + destination URL).