Twik Meets Novisign: The Future of Digital Signage Personalization

Twik and Novisign partnered to create a real life "Minority Report" with digital signage personalization. Target your audience with personalized content on TV screens.

Twik  &  Novisign  create  a  real-world  “Minority  Report”

Twik  and  Novisign  have  partnered  up  to  combine  facial  recognition  and  advanced  AI  technology  to  make  this  2054  sci-fi  idea  into  a  modern  world  reality.  Welcome  to  the  future  of  personal  advertising.  Right  now,  you  have  the  ability  to  identify  and  display  personalized  content  that’s  uniquely  designed  for  the  people  looking  at  your  digital  signage.

Over  the  past  decade,  Artificial  Intelligence  (AI)  has  seen  exponential  growth  in  both  design  and  application.  Businesses  are  quickly  adapting  to  the  latest  trends  by  integrating  breakthrough  technologies  into  their  marketing  strategies.  For  example,  Twik  offers  an  advanced  machine  learning  algorithm  that  can  analyse  a  website’s  content  and  display  personalized  content  to  site  users  even  on  their  first  visit.  In  contrast,  NoviSign  has  built-in  face  recognition  technology  to  identify  who’s  looking  at  the  screen,  providing  detailed  information  about  age,  sex,  duration  of  viewing  and  more

Spectator

Family

Average age

Young adult

Gazing period

24 seconds

Expression

Neutral

Spectator

Female

Average age

Young adult

Gazing period

46 seconds

Expression

Excited

Spectator

Couple

Average age

Adult

Gazing period

38 seconds

Expression

Happy

Tailored content for digital signage

The partnership between Twik and NoviSign utilizes both of their breakthrough technologies to take real-world marketing to the next level. Take a look at the new opportunities this provides for retail shops, local restaurants, sports facilities, health care services and more.

NoviSign identifies who’s in looking at the screen, namely:

Number of spectators
Families
Couples
Age
Sex
Emotional expressions

Twik provides tailored content based on the following KPIs:

Geolocation
Weather
Age
Sex
Session (gazing) duration
Household income

Combined, digital signage automatically adapts and displays personalized content based on who’s looking at the screen.

Real-world application

Here’s what this looks like with a real-world example. Let’s say a couple in their mid-twenties enters a retail stop on a wintery day day in Washington. The couple are holding hands as they browse the store when a screen featuring the featured sales on sweaters catches their eye. After a couple seconds, the boyfriend loses interests while the girlfriend continues to watch and read the ad. Using the identification feature of Novisign and the personalization feature of Twik, the content immediately transitions to an adorable couple, smiling wide, wearing discounted fleece sweaters for just $19.99.

Twik and NoviSign have determined a unique set of variables that allows various industries to pre-target screen viewers. They have found that KPIs for age and gender lead to the most accurate results. As far as other KPIs, such as geolocation, weather, and household income, these are automatically determined and retrieved from the location of the screen.

Although this may seem like a movie script for Minority Report meets Wolf on Wall Street, this is exactly the kind of marketing power the partnership of Twik and Novisign provides.

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Enviorment

Household income in the area is $95K
Weather is rainy, temperature is 18°C

Male aged 25-31

Expression was happy
Gazing period was 32 seconds

Woman aged 25-31

Expression was happy
Gazing period was 24 seconds

Enviorment

Household income in the area is $95K
Weather is rainy, temperature is 18°C

Male aged 45-51

Expression was happy
Gazing period was 32 seconds

Woman aged 45-51

Expression was happy
Gazing period was 24 seconds

Kid aged 7-12

Expression was happy
Gazing period was 24 seconds

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