Twik & Novisign create a real-world “Minority Report”
Twik and Novisign have partnered up to combine facial recognition and advanced AI technology to make this 2054 sci-fi idea into a modern world reality. Welcome to the future of personal advertising. Right now, you have the ability to identify and display personalized content that’s uniquely designed for the people looking at your digital signage.
Over the past decade, Artificial Intelligence (AI) has seen exponential growth in both design and application. Businesses are quickly adapting to the latest trends by integrating breakthrough technologies into their marketing strategies. For example, Twik offers an advanced machine learning algorithm that can analyse a website’s content and display personalized content to site users even on their first visit. In contrast, NoviSign has built-in face recognition technology to identify who’s looking at the screen, providing detailed information about age, sex, duration of viewing and more
Tailored content for digital signage
The partnership between Twik and NoviSign utilizes both of their breakthrough technologies to take real-world marketing to the next level. Take a look at the new opportunities this provides for retail shops, local restaurants, sports facilities, health care services and more.
NoviSign identifies who’s in looking at the screen, namely:
Number of spectators
Families
Couples
Age
Sex
Emotional expressions
Twik provides tailored content based on the following KPIs:
Geolocation
Weather
Age
Sex
Session (gazing) duration
Household income
Combined, digital signage automatically adapts and displays personalized content based on who’s looking at the screen.
Real-world application
Here’s what this looks like with a real-world example. Let’s say a couple in their mid-twenties enters a retail stop on a wintery day day in Washington. The couple are holding hands as they browse the store when a screen featuring the featured sales on sweaters catches their eye. After a couple seconds, the boyfriend loses interests while the girlfriend continues to watch and read the ad. Using the identification feature of Novisign and the personalization feature of Twik, the content immediately transitions to an adorable couple, smiling wide, wearing discounted fleece sweaters for just $19.99.
Twik and NoviSign have determined a unique set of variables that allows various industries to pre-target screen viewers. They have found that KPIs for age and gender lead to the most accurate results. As far as other KPIs, such as geolocation, weather, and household income, these are automatically determined and retrieved from the location of the screen.
Although this may seem like a movie script for Minority Report meets Wolf on Wall Street, this is exactly the kind of marketing power the partnership of Twik and Novisign provides.
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Enviorment
Household income in the area is $95K
Weather is rainy, temperature is 18°C
Male aged 25-31
Expression was happy
Gazing period was 32 seconds
Woman aged 25-31
Expression was happy
Gazing period was 24 seconds
Enviorment
Household income in the area is $95K
Weather is rainy, temperature is 18°C
Male aged 45-51
Expression was happy
Gazing period was 32 seconds
Woman aged 45-51
Expression was happy
Gazing period was 24 seconds
Kid aged 7-12
Expression was happy
Gazing period was 24 seconds
